Selective sponsorship and brand partnerships built around Tia Posner, HRB Equestrian and a welfare-first performance environment, represented through real training, care and competition.
Sponsor the athlete. Support the system. Be part of the standard.
Meet the Athlete
Tia is not presented as a sponsor asset in isolation. Her platform is built through the real rhythm of HRB: training, horse care, rider development, competition preparation and the standards that sit behind every result. This is where aligned brands become part of the story.
Built around the horse and rider.
HRB Equestrian is proud to partner with Devoucoux, bringing together premium saddlery and the joined-up approach to horse development that defines HRB.
The partnership supports Tia Posner and Dan Barnes across competition, professional riding and horse production. It places saddle and leatherwork decisions within the same welfare-first, performance-led system that shapes the training, care and development of every horse at HRB.
Through HRB’s partnership with Devoucoux, livery and training clients can be connected directly with the Devoucoux team for specialist saddle advice, trials and fitting support.
Tia and Dan can support that process within the context of the horse’s current training and development, helping equipment decisions become part of the wider programme rather than a separate consideration.
Completed early summer competition campaign, with visibility across preparation, performance, horse care, recovery and results content.
Completed Bolesworth campaign: Tia Posner and Happy Fomia recorded two 1.15m wins, with further clear and placed rounds from Happy Fomia and Minted across the show. It is a strong example of the competition context, preparation and welfare-led management partners can become part of at HRB.
Tia Posner and Happy Fomia secured three consecutive CSI2* 1.20m podium finishes across three days at the Longines Global Champions Tour London, demonstrating the consistency, preparation and welfare-led management behind HRB’s competition programme.
View Full London RecapA focused late-summer competition fixture supporting partner visibility across preparation, performance, horse care, recovery and results content.
A four-day UK competition environment creating further opportunities for partner representation through preparation, rider wear, horse care, performance and results.
An extended international competition campaign with partner visibility across travel, preparation, performance, horse care, recovery and behind-the-scenes content.
An extended end-of-season international tour giving partners sustained visibility across travel, preparation, competition, horse care, recovery and the routines behind consistent performance.
Sponsorship at HRB is not just logo placement. It is visibility inside a real performance environment: training, competition preparation, horse care, rider content and the day-to-day standards behind the yard.
Tia’s role as a competitive rider, clinician and founder gives brand partners a credible platform: visible in the ring, trusted in the yard, and connected to a wider story around performance, psychology, production and welfare.
Brand content can be shaped around genuine moments, from ridden work and training routines to competition travel, product visibility, horse development and rider storytelling.
It begins long before the first fence. In the quiet work, the routine, the standards, the recovery and the decisions nobody sees. That is the environment sponsors become part of at HRB.
Sponsor products at HRB are represented through the real rhythm of the yard: riding, training, care, recovery, competition preparation and day-to-day horse management.
Rider
Helmets, jackets, gloves, boots and competition clothing shown through Tia’s daily riding, training and competition preparation.
Care
Supplements, grooming, recovery and stable-management products shown through the routines that support each horse’s wellbeing.
Performance
Tack, boots, rugs, training aids and recovery tools represented within structured training and daily horse management.
Events
Sponsor presence across clinics, training days, showjumping activity, social content, photography and HRB communications.
Partnerships built through real use, shared standards and a genuine role within the HRB programme.
Tia Posner is sponsored by DeNiro Boot Co and wears DeNiro riding boots in competition. Handmade in Italy, DeNiro boots combine specialist equestrian craftsmanship with comfort, support and a polished competition-ready finish.
DeNiro supports a piece of equipment Tia relies on every time she competes. That gives the partnership genuine credibility, with the boots represented through real preparation, performance and competition rather than staged product placement.
VETMIC develops high-quality natural products for animals, with a focus on long-term health, recovery and wellbeing. Their approach aligns closely with HRB because it supports the kind of calm, welfare-led horse management that sits at the centre of the yard.
The partnership works because the brand supports the same standards HRB is built on: horse-first decision-making, thoughtful management and long-term quality rather than short-term fixes.
Equine Products UK has supported horse health, performance and wellbeing for over 40 years, developing high-quality equine supplements trusted by owners, riders and trainers globally.
Their range covers key areas of horse management including digestion, joint support, electrolytes, feed balancers, muscle support, performance and recovery, which makes the partnership a strong fit for HRB’s welfare-first approach to livery, training and competition care.
The partnership works because Equine Products UK supports the same long-term view HRB takes with every horse: good management, consistent care and thoughtful support for health, recovery and performance.
Sponsorship is not decoration. It supports the work behind the scenes: the athlete, the horses, the care standards, the training environment and the wider HRB platform.
Sponsorship is built around Tia as a rider, athlete and the face of HRB, with current competition proof including three consecutive CSI2* 1.20m podium finishes at the Longines Global Champions Tour London and two 1.15m wins at Bolesworth International with Happy Fomia.
Programmes are built around long-term soundness, welfare-led training, repeatable routines and responsible preparation.
Products can be represented through riding, horse development, stable routines, recovery, competition preparation, events and HRB communications.
We keep sponsorship simple, selective and aligned. We agree what the partnership is meant to achieve, how it will be represented across HRB, and what the right next step looks like for both sides.
We partner with brands that match HRB standards, audience and values. The strongest partnerships are built on fit, not just visibility.
We agree what the partnership includes, whether that is rider support, product representation, horse sponsorship, event visibility or wider brand collaboration.
Partner presence stays premium, relevant and consistent with the HRB brand. The aim is always a partnership that feels credible and commercially useful.
If your brand aligns with performance, welfare, rider development or horse care, HRB welcomes selective sponsorship conversations. Send a short introduction with your brand, product category and the type of partnership you are exploring.
Direct support aligned with Tia’s riding, training, showjumping and competition schedule.
Products used by horses and riders within the HRB programme, represented through genuine use and careful alignment.
Selective horse or event-based sponsorship opportunities with visibility across results, events and wider HRB communications.
A broader equestrian brand partnership shaped around alignment, visibility, content and long-term association.
